A report from May 2020 estimated the change of ad spending on specific categories due to coronavirus worldwide, using data from companies across 96 markets as well as investment data and earning releases. Comparing the predictions made in 2019 pre-pandemic, the ad spending on i.e. telecoms and utilities went from an original 8.5 percent to 4.3 percent growth. Other categories are believed to experience an even stronger drop in growth, such as financial services for which the ad spend growth predictions declined from 11.8 percent to -18.2 percent.
Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category
Characteristic
Pre-outbreak
Post-outbreak
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Study is based on media spend data from companies across 96 markets worldwide and earnings releases from key media owners during the first three months of 2020.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WARC. (May 1, 2020). Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC. "Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category ." Chart. May 1, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC. (2020). Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC. "Estimated Change in Advertising Spending in Response to Coronavirus Worldwide in 2020, by Category ." Statista, Statista Inc., 1 May 2020, https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/
WARC, Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category Statista, https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/ (last visited August 25, 2024)
Estimated change in advertising spending in response to coronavirus worldwide in 2020, by category [Graph], WARC, May 1, 2020. [Online]. Available: https://www.statista.com/statistics/1165959/advertising-spending-coronavirus-by-category-worldwide/