Estimated ad spending change due to coronavirus worldwide in 2020, by category
A report from May 2020 estimated the change of ad spending on specific categories due to coronavirus worldwide, using data from companies across 96 markets as well as investment data and earning releases. Comparing the predictions made in 2019 pre-pandemic, the ad spending on i.e. telecoms and utilities went from an original 8.5 percent to 4.3 percent growth. Other categories are believed to experience an even stronger drop in growth, such as financial services for which the ad spend growth predictions declined from 11.8 percent to -18.2 percent.
