A survey from May 2020, consulted 274 marketers across 13 sectors within the U.S. to assess whether there have been changes in outsourcing of marketing activities due to the coronavirus pandemic. The survey found that 58.8 percent of marketers saw no change, while 19.4 saw an increase in outsourced marketing activities.
Change in outsourcing of marketing activities in response to coronavirus in the United States as of May 2020
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Question: Has the percentage of outsourced marketing activities changed in the wake of COVID-19 pandemic? 97 percent of respondents were top marketers active across 13 industry sectors.
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The CMO Survey. (June 18, 2020). Change in outsourcing of marketing activities in response to coronavirus in the United States as of May 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1165910/outsourcing-marketing-coronavirus-unites-states/
The CMO Survey. "Change in outsourcing of marketing activities in response to coronavirus in the United States as of May 2020." Chart. June 18, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1165910/outsourcing-marketing-coronavirus-unites-states/
The CMO Survey. (2020). Change in outsourcing of marketing activities in response to coronavirus in the United States as of May 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1165910/outsourcing-marketing-coronavirus-unites-states/
The CMO Survey. "Change in Outsourcing of Marketing Activities in Response to Coronavirus in The United States as of May 2020." Statista, Statista Inc., 18 Jun 2020, https://www.statista.com/statistics/1165910/outsourcing-marketing-coronavirus-unites-states/
The CMO Survey, Change in outsourcing of marketing activities in response to coronavirus in the United States as of May 2020 Statista, https://www.statista.com/statistics/1165910/outsourcing-marketing-coronavirus-unites-states/ (last visited July 22, 2024)
Change in outsourcing of marketing activities in response to coronavirus in the United States as of May 2020 [Graph], The CMO Survey, June 18, 2020. [Online]. Available: https://www.statista.com/statistics/1165910/outsourcing-marketing-coronavirus-unites-states/
