A survey of 274 marketers across 13 sectors within the United States, explored the shift in resources towards specific activities during the coronavirus pandemic. A little over 60 percent of marketers, stated that they had allocated resources to building better customer-facing digital interfaces in response to the outbreak. At the same time, only 9.2 percent said they had shifted resources to engaging in mergers and acquisitions.
Share of marketers shifting resources towards selected activities due to coronavirus in the United States as of May 2020
Question: Considering marketing opportunities, what activities have you shifted resources to during the pandemic? 97 percent of respondents were top marketers active across 13 industry sectors.
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The CMO Survey. (June 20, 2020). Share of marketers shifting resources towards selected activities due to coronavirus in the United States as of May 2020 [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1165873/resources-shift-marketers-coronavirus-united-states/
The CMO Survey. "Share of marketers shifting resources towards selected activities due to coronavirus in the United States as of May 2020." Chart. June 20, 2020. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1165873/resources-shift-marketers-coronavirus-united-states/
The CMO Survey. (2020). Share of marketers shifting resources towards selected activities due to coronavirus in the United States as of May 2020. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1165873/resources-shift-marketers-coronavirus-united-states/
The CMO Survey. "Share of Marketers Shifting Resources towards Selected Activities Due to Coronavirus in The United States as of May 2020." Statista, Statista Inc., 20 Jun 2020, https://www.statista.com/statistics/1165873/resources-shift-marketers-coronavirus-united-states/
The CMO Survey, Share of marketers shifting resources towards selected activities due to coronavirus in the United States as of May 2020 Statista, https://www.statista.com/statistics/1165873/resources-shift-marketers-coronavirus-united-states/ (last visited November 15, 2024)
Share of marketers shifting resources towards selected activities due to coronavirus in the United States as of May 2020 [Graph], The CMO Survey, June 20, 2020. [Online]. Available: https://www.statista.com/statistics/1165873/resources-shift-marketers-coronavirus-united-states/
