Shift in target audiences among U.S. marketers due to COVID-19 in 2020

Published by
J. G. Navarro,
Jan 6, 2023
A report from 2020, consulting 452 marketers from the Unites States, looked at the impact of the coronavirus on the targeting of audiences in marketing. The biggest shift was the one of targeting audiences whose needs changed due to the pandemic, at 43 percent. At the same time, 39 percent of marketers claimed that they had made no shift in targeting audiences.

Share of marketers who changed target audiences due to coronavirus in the United States as of May 2020

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Release date

July 2020

Region

United States

Survey time period

April 28 to May 6, 2020

Number of respondents

452 respondents

Special properties

among marketers

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