Impact of cookie deprecation on consumers in the U.S. 2020
During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising from retail, financial services, CPG, restaurants, and travel industries in the United States, 63 of respondents stated that they thought the deprecation of third-party cookies would result in little or no improvement in consumers’ control of personal data. Additionally, 50 percent said they believed privacy concerns would persist.
