According to a survey conducted in Japan during August 2019, the willingness to accept (WTA), which describes the minimum amount of money a user is willing to accept to give up the use of social media for a month, amounted to 17.5 thousand Japanese yen in the case of LINE users. The survey showed that there was a clear discrepancy between the WTA and the willingness to pay (WTP) for social networking services (SNS).
Willingness to accept (WTA) for social social networking services (SNS) in Japan as of August 2019, by major service
(in Japanese yen)
*900 respondents for each service. Composition of gender, occupation and age varied for each service.
The source defined willingness to accept (WTA) as the minimum amount of money a user is willing to accept to give up the use of social media (for a month).
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Nomura Research Institute. (January 1, 2020). Willingness to accept (WTA) for social social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/
Nomura Research Institute. "Willingness to accept (WTA) for social social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen)." Chart. January 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/
Nomura Research Institute. (2020). Willingness to accept (WTA) for social social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/
Nomura Research Institute. "Willingness to Accept (Wta) for Social Social Networking Services (Sns) in Japan as of August 2019, by Major Service (in Japanese Yen)." Statista, Statista Inc., 1 Jan 2020, https://www.statista.com/statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/
Nomura Research Institute, Willingness to accept (WTA) for social social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen) Statista, https://www.statista.com/statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/ (last visited December 22, 2024)
Willingness to accept (WTA) for social social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen) [Graph], Nomura Research Institute, January 1, 2020. [Online]. Available: https://www.statista.com/statistics/1155979/japan-willingness-to-accept-for-social-media-by-major-service/
