According to a survey conducted in Japan during August 2019, the willingness to pay (WTP) for using their social media service was highest among Facebook users, who were willing to pay more than two thousand Japanese yen per month on average. The same survey showed that the willingness to accept (WTA), which describes the minimum amount of money a user is willing to accept to give up the use of social media, was highest among users of the messaging app LINE.
Willingness to pay (WTP) for social networking services (SNS) in Japan as of August 2019, by major service
(in Japanese yen)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nomura Research Institute. (January 1, 2020). Willingness to pay (WTP) for social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1155935/japan-willingness-to-pay-for-social-media-by-major-service/
Nomura Research Institute. "Willingness to pay (WTP) for social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen)." Chart. January 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1155935/japan-willingness-to-pay-for-social-media-by-major-service/
Nomura Research Institute. (2020). Willingness to pay (WTP) for social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1155935/japan-willingness-to-pay-for-social-media-by-major-service/
Nomura Research Institute. "Willingness to Pay (Wtp) for Social Networking Services (Sns) in Japan as of August 2019, by Major Service (in Japanese Yen)." Statista, Statista Inc., 1 Jan 2020, https://www.statista.com/statistics/1155935/japan-willingness-to-pay-for-social-media-by-major-service/
Nomura Research Institute, Willingness to pay (WTP) for social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen) Statista, https://www.statista.com/statistics/1155935/japan-willingness-to-pay-for-social-media-by-major-service/ (last visited December 22, 2024)
Willingness to pay (WTP) for social networking services (SNS) in Japan as of August 2019, by major service (in Japanese yen) [Graph], Nomura Research Institute, January 1, 2020. [Online]. Available: https://www.statista.com/statistics/1155935/japan-willingness-to-pay-for-social-media-by-major-service/
