In 2019, the cosmetic brand O Boticário was the most admired retail chain in Brazil, with a ranking score of 7.7. Furniture and household appliances retailer Casa Bahia ranked as the second chain with best image that year, with a 7.6 index score. Lojas Americanas, Lojas Renner, and Riachuelo completed the top five.
Retail chain companies with the best brand image in Brazil in 2019, based on index score
The study evaluated 120 retail companies. Customers' comments and manifestations on social media such as Facebook, Instagram, and YouTube were analyzed, and through an own methodology, each company was given a score.
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Globo. (August 20, 2019). Retail chain companies with the best brand image in Brazil in 2019, based on index score [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1155668/most-admired-retail-store-chain-brazil/
Globo. "Retail chain companies with the best brand image in Brazil in 2019, based on index score." Chart. August 20, 2019. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1155668/most-admired-retail-store-chain-brazil/
Globo. (2019). Retail chain companies with the best brand image in Brazil in 2019, based on index score. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1155668/most-admired-retail-store-chain-brazil/
Globo. "Retail Chain Companies with The Best Brand Image in Brazil in 2019, Based on Index Score." Statista, Statista Inc., 20 Aug 2019, https://www.statista.com/statistics/1155668/most-admired-retail-store-chain-brazil/
Globo, Retail chain companies with the best brand image in Brazil in 2019, based on index score Statista, https://www.statista.com/statistics/1155668/most-admired-retail-store-chain-brazil/ (last visited November 05, 2024)
Retail chain companies with the best brand image in Brazil in 2019, based on index score [Graph], Globo, August 20, 2019. [Online]. Available: https://www.statista.com/statistics/1155668/most-admired-retail-store-chain-brazil/
