Italy: digital advertising spending from 2011 to 2017

Published by Statista Research Department, Nov 8, 2013
This graph shows digital advertising spending in Italy from 2011 to 2017. In 2011, the spending amounted to approximately 1.44 billion US dollars.
The figures for 2011 and 2012 are actuals, the figures for the period 2013 to 2017 are a forecast.

Digital advertising spending in Italy from 2011 to 2017 (in billion U.S. dollars)

CharacteristicSpending in billion U.S. dollars
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Showing entries 1 to 7 (7 entries in total)
Statistic: Digital advertising spending in Italy from 2011 to 2017 (in billion U.S. dollars)

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Release date

November 2013

Region

Italy

Survey time period

August 2013

Supplementary notes

* Forecast.
Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned; includes display - affiliates, banners, rich media, sponsorships, tenancies and video (in-stream, in-banners, in-text); search (paid listings, contextual text links, paid inclusion); classifieds; and e-mail (embedded ads only); includes mobile ad spending and lead generation within exisiting formats, mainly search and banners. Numbers may not add up to 100 percent due to rounding.

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