Most valuable Call of Duty sponsors on social media 2020
First established in 2020, the Call of Duty League is a professional eSports league which pits a range of city-based teams against each other in the popular shooter video game. Given the rise in popularity of eSports in recent years, advertisers saw this new league as an opportunity to market their products on social media. SCUF Gaming, a company which manufactures custom controllers, was able to achieve the most value on social media during the first week of the Call of Duty League. The company generated just under 530 thousand U.S. dollars in social value through social media competitions and engagements.
