Leading U.S. online beauty shopper information sources 2018-2020

Published by
L. Yltävä,
Aug 15, 2023
In 2018, 54 percent of consumers in the United States were getting their beauty-related information from search engines. However, in 2020 this share has dropped to 36 percent. Additionally, only 13 percent of U.S. shoppers in 2018 retrieved beauty information from YouTube, while in 2020 almost a third of online shoppers used the video platform for gathering beauty product information.

Most popular online sources for online beauty shoppers in the United States in 2018 and 2020

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

August 2020

Region

United States

Survey time period

July 2018 and April 2020

Special properties

July 2018 n = 1,132; April 2020 n = 1,207

Supplementary notes

¹ e.g. Target.com, Sephora.com
² e.g. Credo.com, CAP.com, Glossier.com, Kiehls.com, Burtsbees.com etc

Original question: When you conduct online research in the beauty / grooming category, which of the following do you use?

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Internet usage in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Internet usage in the United States

Internet usage

7

Online access

3

Online user demographics

8

Online services usage

5

Mobile internet and apps

6

Social media usage

5

Online and mobile commerce

7

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Internet usage in CEESocial media in LithuaniaSocial media in PolandInternet usage in PolandInternet usage in Russia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.