According to an Apple-commissioned study, the Apple App Store's ecosystem facilitated an approximate 519 billion U.S. dollars worth of global billings and sales via its ecosystem. The biggest category were goods and services, with the general retail vertical generating 268 billion U.S. dollars worth of m-commerce sales via iOS apps.
Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical
(in billion U.S. dollars)
Characteristic
Sales in billion U.S. dollars
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
*Digital goods and services includes: games, video and music streaming, e-books and audiobooks, news and magazines, dating apps, fitness, photo and video editing and enterprise and education
Estimated sales and billings from digital goods and services is not the same as total App Store billings. Analysis Group estimates the volume of sales from digital goods and services purchased elsewhere but used on apps on Apple devices, and, conversely, subtracts billings from in-app purchases made via the App Store but used elsewhere. The estimate is based on a combination of third-party sources and Apple data.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Apple. (June 15, 2020). Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/
Apple. "Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical (in billion U.S. dollars)." Chart. June 15, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/
Apple. (2020). Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/
Apple. "Estimated Commerce Facilitated by The Apple App Store Ecosystem Worldwide in 2019, by Vertical (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jun 2020, https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/
Apple, Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/ (last visited July 23, 2024)
Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2019, by vertical (in billion U.S. dollars) [Graph], Apple, June 15, 2020. [Online]. Available: https://www.statista.com/statistics/1155494/estimate-app-store-ecosystem-sales-app-categories/
