Nowadays, consumers search for the best value for money for many of their purchases, meaning they look for the minimum price and maximum efficiency or effectiveness for their acquisitions.
This phenomenon applies to big purchases but also smaller, daily ones, such as confectionery and chocolate.
On this specific market, when looking at the brands with the best value for money, three chocolate brands can be found at the top of the list: Lindt, Côte d'Or, and Milka. Among the ten leading brands, five of them are sweets manufacturers.
Leading confectionery and chocolate brands in France in 2020, according to their value for money score
The source adds the following information: "Which brands from the world of [Confectionery and chocolate] do you associate with a GOOD / BAD QUALITY / PRICE RATIO [meaning value for money]?
[...] The score is expressed in % of positive value for money minus % of negative value for money. For example, 60% positive - 20% negative = +40. The value for money is therefore a score that can vary from -100 to +100."
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YouGov. (July 24, 2020). Leading confectionery and chocolate brands in France in 2020, according to their value for money score [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1155477/leading-value-for-money-chocolate-confectionery-brands-france/
YouGov. "Leading confectionery and chocolate brands in France in 2020, according to their value for money score." Chart. July 24, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1155477/leading-value-for-money-chocolate-confectionery-brands-france/
YouGov. (2020). Leading confectionery and chocolate brands in France in 2020, according to their value for money score. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1155477/leading-value-for-money-chocolate-confectionery-brands-france/
YouGov. "Leading Confectionery and Chocolate Brands in France in 2020, According to Their Value for Money Score." Statista, Statista Inc., 24 Jul 2020, https://www.statista.com/statistics/1155477/leading-value-for-money-chocolate-confectionery-brands-france/
YouGov, Leading confectionery and chocolate brands in France in 2020, according to their value for money score Statista, https://www.statista.com/statistics/1155477/leading-value-for-money-chocolate-confectionery-brands-france/ (last visited December 23, 2024)
Leading confectionery and chocolate brands in France in 2020, according to their value for money score [Graph], YouGov, July 24, 2020. [Online]. Available: https://www.statista.com/statistics/1155477/leading-value-for-money-chocolate-confectionery-brands-france/
