As of April 2023, Amazon was by far the most popular online marketplace worldwide, averaging about 4.8 billion visits that month. The second most visited shopping site was eBay, with roughly 1.2 billion visits. In addition, both were also the world' s top online retailers in terms of mobile web traffic.
Most visited online marketplaces worldwide as of April 2023, by monthly traffic
(in million visits)
traffic to different domains for the same marketplace has been combined
Supplementary notes
According to source, data excluded online retailers whose online marketplace forms a very small part of their overall business, as well as price comparison sites, and marketplaces that only support business-to-business (B2B) trade.
The source does not provide a date of release, the date given is that of last access.
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Web Retailer. (March 6, 2024). Most visited online marketplaces worldwide as of April 2023, by monthly traffic (in million visits) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1155246/leading-online-marketplaces-usa-average-monthly-visits/
Web Retailer. "Most visited online marketplaces worldwide as of April 2023, by monthly traffic (in million visits)." Chart. March 6, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1155246/leading-online-marketplaces-usa-average-monthly-visits/
Web Retailer. (2024). Most visited online marketplaces worldwide as of April 2023, by monthly traffic (in million visits). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1155246/leading-online-marketplaces-usa-average-monthly-visits/
Web Retailer. "Most Visited Online Marketplaces Worldwide as of April 2023, by Monthly Traffic (in Million Visits)." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/1155246/leading-online-marketplaces-usa-average-monthly-visits/
Web Retailer, Most visited online marketplaces worldwide as of April 2023, by monthly traffic (in million visits) Statista, https://www.statista.com/statistics/1155246/leading-online-marketplaces-usa-average-monthly-visits/ (last visited December 23, 2024)
Most visited online marketplaces worldwide as of April 2023, by monthly traffic (in million visits) [Graph], Web Retailer, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/1155246/leading-online-marketplaces-usa-average-monthly-visits/
