According to a survey conducted in November 2020, close to 48 percent of the respondents in Japan used social media more than two times a day. The share of people who had registered but did not use their accounts at all amounted to more than two percent.
Frequency of using social media among users in Japan as of November 2020
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Frequency of using social media among users in Japan as of November 2020
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*The share of survey respondents who had a social media account amounted to 64.7 percent of the survey sample. Only people who had a social media account were asked about their usage frequency.
**The survey had a high share of respondents aged between 40 to 79 years old, while the younger age cohorts had a smaller sample share.
Original question: "How often do you use SNS?"
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PR Times. (December 14, 2020). Frequency of using social media among users in Japan as of November 2020 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1155195/japan-frequency-of-using-social-media/
PR Times. "Frequency of using social media among users in Japan as of November 2020." Chart. December 14, 2020. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1155195/japan-frequency-of-using-social-media/
PR Times. (2020). Frequency of using social media among users in Japan as of November 2020. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1155195/japan-frequency-of-using-social-media/
PR Times. "Frequency of Using Social Media among Users in Japan as of November 2020." Statista, Statista Inc., 14 Dec 2020, https://www.statista.com/statistics/1155195/japan-frequency-of-using-social-media/
PR Times, Frequency of using social media among users in Japan as of November 2020 Statista, https://www.statista.com/statistics/1155195/japan-frequency-of-using-social-media/ (last visited April 26, 2025)
Frequency of using social media among users in Japan as of November 2020 [Graph], PR Times, December 14, 2020. [Online]. Available: https://www.statista.com/statistics/1155195/japan-frequency-of-using-social-media/
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