Number of social media users in Botswana 2014-2024

Published by
Saifaddin Galal,
Feb 26, 2024

As of January 2024, Botswana registered approximately 1.2 million social media users. The number, which remained stable from 2021, only dropping slightly in 2023 to 1.1 million, and then rising back again to 1.2 million in 2024. Facebook was the most popular social media platform in the country.

Total number of social media users in Botswana from 2014 to 2024 (in millions)

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Release date

February 2024

Region

Botswana

Survey time period

2014 to 2024

Supplementary notes

Data as of January of each year. Figures have been rounded.

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Overview

5

Facebook

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Facebook Messenger

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Instagram

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YouTube

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TikTok

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LinkedIn

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Other social media platforms

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User behavior

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