A May 2020 survey found that 89 percent of Millennial shoppers in the United States would try a new brand if they were offered a coupon or discount. This makes Millennials the most likely to do so, ahead of Generation X respondents with 86 percent.
Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group
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CouponFollow. (June 10, 2020). Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/
CouponFollow. "Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group." Chart. June 10, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/
CouponFollow. (2020). Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/
CouponFollow. "Share of Shoppers in The United States Who Would Try a New Brand If Offered a Discount or Coupon as of May 2020, by Age Group." Statista, Statista Inc., 10 Jun 2020, https://www.statista.com/statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/
CouponFollow, Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group Statista, https://www.statista.com/statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/ (last visited December 30, 2024)
Share of shoppers in the United States who would try a new brand if offered a discount or coupon as of May 2020, by age group [Graph], CouponFollow, June 10, 2020. [Online]. Available: https://www.statista.com/statistics/1154863/us-adults-try-new-brand-discount-coupon-coronavirus-age/
