In 2020, 55 percent of Americans aged between 18 and 34 stated that they had attempted to convince other people to start or stop using a brand based on the company's stance on addressing racial inequality issues.
Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Edelman. (June 7, 2020). Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/
Edelman. "Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age." Chart. June 7, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/
Edelman. (2020). Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/
Edelman. "Share of Consumers Who Advocate for or against Brands Based on The Company's Stance on Racial Injustice in The United States in 2020, by Age." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/
Edelman, Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age Statista, https://www.statista.com/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/ (last visited December 03, 2024)
Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by age [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1154857/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-age-us/
