In 2020, 46 percent of Democrats in the United States stated that they had attempted to convince other people to start or stop using a brand based on the company's stance on addressing racial inequality issues.
Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by party
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
Supplementary notes
U.S. total margin of error: +/- 2.2% (N=2,000). Ethnicity-specific data margin of error: Non-Hispanic White +/- 2.8% (N=1,222); all others +/- 6.2% (N=250).
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Edelman. (June 7, 2020). Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by party [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1154848/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-party-us/
Edelman. "Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by party." Chart. June 7, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1154848/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-party-us/
Edelman. (2020). Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by party. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1154848/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-party-us/
Edelman. "Share of Consumers Who Advocate for or against Brands Based on The Company's Stance on Racial Injustice in The United States in 2020, by Party." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1154848/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-party-us/
Edelman, Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by party Statista, https://www.statista.com/statistics/1154848/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-party-us/ (last visited November 22, 2024)
Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by party [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1154848/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-party-us/
