In 2020, 54 percent of Black Americans stated that they had attempted to convince other people to start or stop using a brand based on the company's stance on addressing racial inequality issues.
Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by race
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Share of respondents
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All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
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Edelman. (June 7, 2020). Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by race [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/1154837/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-race-us/
Edelman. "Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by race." Chart. June 7, 2020. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/1154837/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-race-us/
Edelman. (2020). Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by race. Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/1154837/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-race-us/
Edelman. "Share of Consumers Who Advocate for or against Brands Based on The Company's Stance on Racial Injustice in The United States in 2020, by Race." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1154837/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-race-us/
Edelman, Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by race Statista, https://www.statista.com/statistics/1154837/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-race-us/ (last visited July 17, 2024)
Share of consumers who advocate for or against brands based on the company's stance on racial injustice in the United States in 2020, by race [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1154837/consumers-who-advocate-for-brands-based-on-their-stance-on-racial-injustice-by-race-us/