In terms of customer retention, many brands and shops offer loyalty programs for the consumer to benefit from promotions and other advantages. In France in 2020, the source had asked loyalty card holders from 11 shops, what they expected from a loyalty card, when they received it for the first time. In 2020, more than 70 percent of respondents expected a first benefit from the card. About half of the respondents expected a plastic card.
Consumer expectations when receiving a loyalty card for the first time in France in 2020
* The source adds the following information: e-mail questionaires were sent out to 63,000 clients from 11 stores. 700 valid questionnaires were retained and analyzed. The source did not specify the age of the respondents.
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IAE Bordeaux, & Observatoire de la Fidélité et de la fidélisation clientèle, & Aquitem. (November 1, 2020). Consumer expectations when receiving a loyalty card for the first time in France in 2020 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1154836/expectations-receving-loyalty-card-for-the-first-time-france/
IAE Bordeaux, und Observatoire de la Fidélité et de la fidélisation clientèle, und Aquitem. "Consumer expectations when receiving a loyalty card for the first time in France in 2020." Chart. November 1, 2020. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1154836/expectations-receving-loyalty-card-for-the-first-time-france/
IAE Bordeaux, Observatoire de la Fidélité et de la fidélisation clientèle, Aquitem. (2020). Consumer expectations when receiving a loyalty card for the first time in France in 2020. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1154836/expectations-receving-loyalty-card-for-the-first-time-france/
IAE Bordeaux, and Observatoire de la Fidélité et de la fidélisation clientèle, and Aquitem. "Consumer Expectations When Receiving a Loyalty Card for The First Time in France in 2020." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/1154836/expectations-receving-loyalty-card-for-the-first-time-france/
IAE Bordeaux & Observatoire de la Fidélité et de la fidélisation clientèle & Aquitem, Consumer expectations when receiving a loyalty card for the first time in France in 2020 Statista, https://www.statista.com/statistics/1154836/expectations-receving-loyalty-card-for-the-first-time-france/ (last visited November 24, 2024)
Consumer expectations when receiving a loyalty card for the first time in France in 2020 [Graph], IAE Bordeaux, & Observatoire de la Fidélité et de la fidélisation clientèle, & Aquitem, November 1, 2020. [Online]. Available: https://www.statista.com/statistics/1154836/expectations-receving-loyalty-card-for-the-first-time-france/
