J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDecrease in COVID-19 challenges due to planning tools use by global marketers in 2020
A survey conducted in April 2020, consulting more than 100 marketing leaders worldwide, found that planning and management tools can help decrease challenges faced due to coronavirus. The surveyed marketers stated that the challenge of realigning people resources to new initiatives was 29 percent less likely to impact their business. The challenge of managing a remote team and shifted priority decreased equally by eight percent thanks to using management tools. However, the challenge of realigning the budget to new initiatives only decreased by two percent, even though it was seen as a significant challenge during the pandemic.
