Weekly FMCG purchase frequency index US 2020

Published by Jan Conway, Aug 18, 2020
During the week ending March 22, 2020 (week 12), the FMCG purchase frequency index reached a high of 122 during the coronavirus outbreak in the United States. The index decreased and reached 99 by week 28.

Weekly FMCG purchase frequency index in the United States in 2020

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Release date

August 2020

Region

United States

Survey time period

January 1 to July 11, 2020

Supplementary notes

Index value of 100 represents behavior in line with 2019 norm.
U.S. data indexed to the average week in 2019.

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Overview

6

Key indicators

5

E-commerce

4

Food and beverages

8

Dairy

7

Personal care

6

Leading FMCG companies

3

Consumer behavior

4

Further related statistics

10

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