A May 2020 survey revealed that 65 percent of Gen Z shoppers in the United States had increased their digital spending since the start of the COVID-19 pandemic. Only 47 percent of Baby Boomer respondents stated that they had done the same.
Share of shoppers in the United States who have increased or decreased digital spending since the coronavirus pandemic as of May 2020, by age group
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eMarketer. (June 10, 2020). Share of shoppers in the United States who have increased or decreased digital spending since the coronavirus pandemic as of May 2020, by age group [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. "Share of shoppers in the United States who have increased or decreased digital spending since the coronavirus pandemic as of May 2020, by age group." Chart. June 10, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. (2020). Share of shoppers in the United States who have increased or decreased digital spending since the coronavirus pandemic as of May 2020, by age group. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. "Share of Shoppers in The United States Who Have Increased or Decreased Digital Spending since The Coronavirus Pandemic as of May 2020, by Age Group." Statista, Statista Inc., 10 Jun 2020, https://www.statista.com/statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/
eMarketer, Share of shoppers in the United States who have increased or decreased digital spending since the coronavirus pandemic as of May 2020, by age group Statista, https://www.statista.com/statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/ (last visited December 03, 2024)
Share of shoppers in the United States who have increased or decreased digital spending since the coronavirus pandemic as of May 2020, by age group [Graph], eMarketer, June 10, 2020. [Online]. Available: https://www.statista.com/statistics/1154498/share-us-adults-more-half-holiday-shopping-digital/
