As of May 2020, a study revealed that 82 percent of adults in the United States aged 31 to 38 planned on doing their holiday shopping through digital channels. Additionally, 81 percent of U.S. adults aged 26 to 30 also planned on their holiday shopping being online.
Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group
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eMarketer. (July 14, 2020). Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. "Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group." Chart. July 14, 2020. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. (2020). Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/
eMarketer. "Share of Adults in The United States Who Plan to Do More than Half of Their Holiday Shopping Digitally as of May 2020, by Age Group." Statista, Statista Inc., 14 Jul 2020, https://www.statista.com/statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/
eMarketer, Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group Statista, https://www.statista.com/statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/ (last visited December 20, 2024)
Share of adults in the United States who plan to do more than half of their holiday shopping digitally as of May 2020, by age group [Graph], eMarketer, July 14, 2020. [Online]. Available: https://www.statista.com/statistics/1154483/share-us-adults-more-half-holiday-shopping-digital/