In 2020, most social media and digital marketing managers in Italian museums, monuments, and archaeological areas were part of the internal staff. Data show that six in ten museums employed directly these professionals, while 13 percent of cultural institutions relied on external consultants.
Share of museums with a social media and digital marketing manager in Italy in 2020
Characteristic
Share of museums
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Osservatori Digital Innovation. (May 27, 2020). Share of museums with a social media and digital marketing manager in Italy in 2020 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/
Osservatori Digital Innovation. "Share of museums with a social media and digital marketing manager in Italy in 2020." Chart. May 27, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/
Osservatori Digital Innovation. (2020). Share of museums with a social media and digital marketing manager in Italy in 2020. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/
Osservatori Digital Innovation. "Share of Museums with a Social Media and Digital Marketing Manager in Italy in 2020." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/
Osservatori Digital Innovation, Share of museums with a social media and digital marketing manager in Italy in 2020 Statista, https://www.statista.com/statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/ (last visited July 23, 2024)
Share of museums with a social media and digital marketing manager in Italy in 2020 [Graph], Osservatori Digital Innovation, May 27, 2020. [Online]. Available: https://www.statista.com/statistics/1154326/share-of-museums-with-a-social-media-manager-in-italy/