Home & garden, food & groceries, as well as sports & outdoors were the three e-commerce categories with the most significant growth in online traffic due to the coronavirus outbreak. The food & groceries online shopping segment went from an average of 0.74 billion monthly visits in January 2020 to 1.02 billion global site visits in June 2020 as consumers pivoted to e-grocery shopping in order to avoid crowded stores.
Coronavirus impact on the fastest-growing categories in e-commerce worldwide from January 2019 to June 2020, by average monthly visits
(in billions)
data is based on over 2,000 of the world’s most visited e-commerce websites across multiple categories
Supplementary notes
The source analyzed data from the 10 most popular e-commerce industries: General retailers; Fashion; Consumer electronics; Groceries and food; Health and beauty; Home and garden; Kids’ products; Gifts and flowers; Sport and outdoors; and Pets’ products.
The data from 2,000+ the most visited e-commerce websites globally was collected and analyzed (including data from, among others, US, UK, Australia, Germany, France, Spain, Italy, Russia, Brazil, and Japan).
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Semrush. (July 29, 2020). Coronavirus impact on the fastest-growing categories in e-commerce worldwide from January 2019 to June 2020, by average monthly visits (in billions) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1154190/global-fastest-growing-ecommerce-categories-traffic/
Semrush. "Coronavirus impact on the fastest-growing categories in e-commerce worldwide from January 2019 to June 2020, by average monthly visits (in billions)." Chart. July 29, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1154190/global-fastest-growing-ecommerce-categories-traffic/
Semrush. (2020). Coronavirus impact on the fastest-growing categories in e-commerce worldwide from January 2019 to June 2020, by average monthly visits (in billions). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1154190/global-fastest-growing-ecommerce-categories-traffic/
Semrush. "Coronavirus Impact on The Fastest-growing Categories in E-commerce Worldwide from January 2019 to June 2020, by Average Monthly Visits (in Billions)." Statista, Statista Inc., 29 Jul 2020, https://www.statista.com/statistics/1154190/global-fastest-growing-ecommerce-categories-traffic/
Semrush, Coronavirus impact on the fastest-growing categories in e-commerce worldwide from January 2019 to June 2020, by average monthly visits (in billions) Statista, https://www.statista.com/statistics/1154190/global-fastest-growing-ecommerce-categories-traffic/ (last visited December 03, 2024)
Coronavirus impact on the fastest-growing categories in e-commerce worldwide from January 2019 to June 2020, by average monthly visits (in billions) [Graph], Semrush, July 29, 2020. [Online]. Available: https://www.statista.com/statistics/1154190/global-fastest-growing-ecommerce-categories-traffic/
