Americans trust loss or gain from brand response to racial injustice 2020, by age

Published by
Emma Bedford,
Aug 19, 2020
In 2020, 89 percent of Americans aged between 18 and 34 stated that a brand would earn or keep their trust if it responded to racial injustice in the correct manner.

Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age

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Release date

June 2020

Region

United States

Survey time period

June 5 to 7, 2020

Number of respondents

2,000+

Age group

18 years and older

Special properties

All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.

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