In 2020, 89 percent of Americans aged between 18 and 34 stated that a brand would earn or keep their trust if it responded to racial injustice in the correct manner.
Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
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Edelman. (June 7, 2020). Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/
Edelman. "Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age." Chart. June 7, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/
Edelman. (2020). Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/
Edelman. "Share of Consumers Who Say Brand Actions in Response to Racial Injustice Would Result in Trust Gain or Loss in The United States in 2020, by Age." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/
Edelman, Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age Statista, https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/ (last visited December 22, 2024)
Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/
