In 2020, 89 percent of Americans aged between 18 and 34 stated that a brand would earn or keep their trust if it responded to racial injustice in the correct manner.
Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
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Edelman. (June 7, 2020). Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/
Edelman. "Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age." Chart. June 7, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/
Edelman. (2020). Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/
Edelman. "Share of Consumers Who Say Brand Actions in Response to Racial Injustice Would Result in Trust Gain or Loss in The United States in 2020, by Age." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/
Edelman, Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age Statista, https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/ (last visited November 21, 2024)
Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by age [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1154033/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-age-us/
