Subscription revenue from digital media in India 2018-2026, by type

Published by
Tanushree Basuroy,
Apr 5, 2024
Video subscriptions dominated the digital content market in India in 2023, with revenues worth 73 billion Indian rupees. This was expected to grow to about 103 billion rupees by 2026. Digital revenues from audio, on the other hand, accounted for three billion rupees that year.

Digital subscription revenue across India from 2018 to 2023, with estimates until 2026, by type (in billion Indian rupees)

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Sources

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Release date

March 2024

Region

India

Survey time period

2018 to 2023

Supplementary notes

One Indian rupee equals 0.012 U.S dollars and 0.011 euros as of April 2024.

According to the source, all figures are gross of taxes. Previous reports have been accessed for historical data.

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Digital content overview

5

Video streaming

7

YouTube

3

Short videos

5

Video advertising

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