In 2020, 73 percent of Black Americans stated that brands and companies needed to follow their statements in support of racial equality with a concrete action plan to avoid being seen as exploitative or opportunistic.
Share of consumers who agree brands should have a concrete action plan for racial equality in the United States in 2020, by race
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
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Edelman. (June 7, 2020). Share of consumers who agree brands should have a concrete action plan for racial equality in the United States in 2020, by race [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1153945/consumers-who-agree-brands-should-have-an-action-plan-for-racial-equality-by-race-us/
Edelman. "Share of consumers who agree brands should have a concrete action plan for racial equality in the United States in 2020, by race." Chart. June 7, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1153945/consumers-who-agree-brands-should-have-an-action-plan-for-racial-equality-by-race-us/
Edelman. (2020). Share of consumers who agree brands should have a concrete action plan for racial equality in the United States in 2020, by race. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1153945/consumers-who-agree-brands-should-have-an-action-plan-for-racial-equality-by-race-us/
Edelman. "Share of Consumers Who Agree Brands Should Have a Concrete Action Plan for Racial Equality in The United States in 2020, by Race." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1153945/consumers-who-agree-brands-should-have-an-action-plan-for-racial-equality-by-race-us/
Edelman, Share of consumers who agree brands should have a concrete action plan for racial equality in the United States in 2020, by race Statista, https://www.statista.com/statistics/1153945/consumers-who-agree-brands-should-have-an-action-plan-for-racial-equality-by-race-us/ (last visited November 23, 2024)
Share of consumers who agree brands should have a concrete action plan for racial equality in the United States in 2020, by race [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1153945/consumers-who-agree-brands-should-have-an-action-plan-for-racial-equality-by-race-us/
