For every Russian ruble spent on advertising channels in Russia in 2019, brands received 1.14 Russian rubles of short-term sales throughout the period of ad placement and for three months afterwards. Since 2015, the advertising ROI in the country saw a steadily increase, with internet banner advertising bringing the highest ROI.
Return on investment (ROI) on advertising in media in Russia from 2016 to 2019
(in Russian rubles)
ROI refers to a value of short-term sales (over the period of placement and three months afterwards) that is returned for every Russian ruble spent by brands being promoted through a channel.
The study was based on the analysis of over one billion U.S. dollars in media budgets in Russia from 2015 to 2019 and marketing mix studies.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adindex. (July 29, 2020). Return on investment (ROI) on advertising in media in Russia from 2016 to 2019 (in Russian rubles) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/
Adindex. "Return on investment (ROI) on advertising in media in Russia from 2016 to 2019 (in Russian rubles)." Chart. July 29, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/
Adindex. (2020). Return on investment (ROI) on advertising in media in Russia from 2016 to 2019 (in Russian rubles). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/
Adindex. "Return on Investment (Roi) on Advertising in Media in Russia from 2016 to 2019 (in Russian Rubles)." Statista, Statista Inc., 29 Jul 2020, https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/
Adindex, Return on investment (ROI) on advertising in media in Russia from 2016 to 2019 (in Russian rubles) Statista, https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/ (last visited November 22, 2024)
Return on investment (ROI) on advertising in media in Russia from 2016 to 2019 (in Russian rubles) [Graph], Adindex, July 29, 2020. [Online]. Available: https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/
