For every Russian ruble spent on advertising channels in Russia in 2019, brands received 1.14 Russian rubles of short-term sales throughout the period of ad placement and for three months afterwards. Since 2015, the advertising ROI in the country saw a steadily increase, with internet banner advertising bringing the highest ROI.
Return on investment (ROI) on advertising in media in Russia from 2016 to 2019
(in Russian rubles)
ROI refers to a value of short-term sales (over the period of placement and three months afterwards) that is returned for every Russian ruble spent by brands being promoted through a channel.
The study was based on the analysis of over one billion U.S. dollars in media budgets in Russia from 2015 to 2019 and marketing mix studies.
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Adindex. (July 29, 2020). Return on investment (ROI) on advertising in media in Russia from 2016 to 2019 (in Russian rubles) [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/
Adindex. "Return on investment (ROI) on advertising in media in Russia from 2016 to 2019 (in Russian rubles)." Chart. July 29, 2020. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/
Adindex. (2020). Return on investment (ROI) on advertising in media in Russia from 2016 to 2019 (in Russian rubles). Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/
Adindex. "Return on Investment (Roi) on Advertising in Media in Russia from 2016 to 2019 (in Russian Rubles)." Statista, Statista Inc., 29 Jul 2020, https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/
Adindex, Return on investment (ROI) on advertising in media in Russia from 2016 to 2019 (in Russian rubles) Statista, https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/ (last visited November 04, 2024)
Return on investment (ROI) on advertising in media in Russia from 2016 to 2019 (in Russian rubles) [Graph], Adindex, July 29, 2020. [Online]. Available: https://www.statista.com/statistics/1153919/russia-roi-on-advertising-in-media/
