percent of Americans aged between 18 and 34 years stated that to earn or keep their trust a brand should advocate for racial equality. This figure was
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percent among people aged 55 and older. Other important policies included making products accessible and suitable to all communities and acknowledging the problem.
How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks?
(by age)
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How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks?
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All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
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Edelman. (June 7, 2020). How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age) [Graph]. In Statista. Retrieved August 13, 2025, from https://www.statista.com/statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/
Edelman. "How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)." Chart. June 7, 2020. Statista. Accessed August 13, 2025. https://www.statista.com/statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/
Edelman. (2020). How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age). Statista. Statista Inc.. Accessed: August 13, 2025. https://www.statista.com/statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/
Edelman. "How Important Is It to Earning or Keeping Your Trust That Brands or Companies Do Each of The following in Response to Systemic Racism and Racial Injustice following The Death of George Floyd and Other Recent Racially Motivated Attacks on Blacks? (by Age)." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/
Edelman, How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age) Statista, https://www.statista.com/statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/ (last visited August 13, 2025)
How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age) [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/
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