In 2020, 76 percent of Black consumers in the United States stated that to earn or keep their trust a brand should help to address the root causes of racial inequality. This figure was 54 percent for White consumers. Other important policies included making products accessible and suitable to all communities and acknowledging the problem.
How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks?
(by race)
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
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Edelman. (June 7, 2020). How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by race) [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/
Edelman. "How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by race)." Chart. June 7, 2020. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/
Edelman. (2020). How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by race). Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/
Edelman. "How Important Is It to Earning or Keeping Your Trust That Brands or Companies Do Each of The following in Response to Systemic Racism and Racial Injustice following The Death of George Floyd and Other Recent Racially Motivated Attacks on Blacks? (by Race)." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/
Edelman, How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by race) Statista, https://www.statista.com/statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/ (last visited November 19, 2024)
How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by race) [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/
