In 2020, 69 percent of Americans aged 55 years and older stated that they expected brands to publicly speak out on racial injustice because it is a moral obligation. This figure was 56 percent among the general population.
Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)*
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
Supplementary notes
*Of those who agree brands should publicly speak out on racial injustice
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Edelman. (June 7, 2020). Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)* [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/
Edelman. "Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)*." Chart. June 7, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/
Edelman. (2020). Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)*. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/
Edelman. "Why Do You Believe That Brands and Companies Should Publicly Speak out against Systemic Racism and Racial Injustice following The Death of George Floyd and Other Recent Racially Motivated Attacks on Blacks? (by Age)*." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/
Edelman, Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)* Statista, https://www.statista.com/statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/ (last visited November 23, 2024)
Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)* [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/
