In 2020, 78 percent of Americans aged between 18 and 34 stated that they expected brands to speak out publicly on systemic racism and racial injustice. This figure was 48 percent for Americans aged 55 and older.
Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
Supplementary notes
This question was phrased by the source as follows: "Do you believe that brands should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks?"
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Edelman. (June 7, 2020). Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/
Edelman. "Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age." Chart. June 7, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/
Edelman. (2020). Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/
Edelman. "Share of Consumers Who Expect Brands to Take a Stand on Racial Injustice in The United States in 2020, by Age." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/
Edelman, Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age Statista, https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/ (last visited December 22, 2024)
Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by age [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150778/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-age-us/
