In 2020, 80 percent of Democrats stated that they expected brands to speak out publicly on systemic racism and racial injustice. This figure was 40 percent for Republicans.
Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by party
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
Supplementary notes
This question was phrased by the source as follows: "Do you believe that brands should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks?"
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Edelman. (June 7, 2020). Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by party [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1150774/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-party-us/
Edelman. "Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by party." Chart. June 7, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1150774/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-party-us/
Edelman. (2020). Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by party. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1150774/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-party-us/
Edelman. "Share of Consumers Who Expect Brands to Take a Stand on Racial Injustice in The United States in 2020, by Party." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150774/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-party-us/
Edelman, Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by party Statista, https://www.statista.com/statistics/1150774/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-party-us/ (last visited November 21, 2024)
Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by party [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150774/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-party-us/
