Transactional video-on-demand users in Denmark quarterly 2022-2023, by age

Published by
Julia Stoll,
May 6, 2024

In the last quarter of 2023, the age group, in which transactional video-on-demand was most common in Denmark, was 35 to 44 years. 16 percent of them stated in a survey to have bought or rented single movies digitally on platforms like iTunes or Amazon Video. By contrast, the corresponding figure for people aged 65 to 74 years amounted to two percent.

Share of people digitally buying or renting single movies in Denmark from 1st quarter 2022 to 4th quarter 2023, by age

CharacteristicQ1 2022Q1 2023Q2 2023Q3 2023Q4 2023
16-24 years 12% 15% 9% 11% 5%
25-34 years 12% 13% 12% 13% 13%
35-44 years 13% 12% 15% 13% 16%
45-54 years 12% 13% 13% 17% 14%
55-64 years 5% 5% 5% 7% 4%
65-74 years 2% 3% 2% 2% 2%
75 years and older 0% 0% 2% 1% 1%
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2Share of respondents12%12%12%12%13%13%12%12%5%5%2%2%0%0%15%15%13%13%12%12%13%13%5%5%3%3%0%0%9%9%12%12%15%15%13%13%5%5%2%2%2%2%11%11%13%13%13%13%17%17%7%7%2%2%1%1%5%5%13%13%16%16%14%14%4%4%2%2%1%1%Q1 2022Q1 2023Q2 2023Q3 2023Q4 202316-24 years25-34 years35-44 years45-54 years55-64 years65-74 years75 years and older
0%5%10%15%20%

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Release date

March 2024

Region

Denmark

Survey time period

Q1 2022 to Q4 2023

Number of respondents

2,000 each month

Age group

16 years and older

Method of interview

CATI, online interview

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Statistics on " Video streaming in Denmark "

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