In the last quarter of 2023, the share of Danes subscribing to video streaming services, such as Netflix, HBO Max, or TV2 Play, increased the most in the age group from 65 to 74-year-olds. Nearly 35 percent of people of this age had a VOD subscription, up from 30 percent of respondents in the previous quarter. By contrast, 18 percent of Danes aged 75 years and older and around 92 percent of people aged 16 to 24 years subscribed to those platforms.
Share of people subscribing to video streaming services in Denmark from 1st quarter 2022 to 4th quarter 2023, by age
Characteristic
Q1 2022
Q1 2023
Q2 2023
Q3 2023
Q4 2023
16-24 years
93%
95%
94%
91%
92%
25-34 years
93%
90%
90%
92%
92%
35-44 years
84%
85%
81%
83%
87%
45-54 years
72%
79%
78%
79%
78%
55-64 years
56%
58%
59%
61%
60%
65-74 years
32%
37%
37%
30%
35%
75 years and older
18%
20%
18%
16%
18%
0%20%40%60%80%100%120%
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Statistics Denmark. (March 14, 2024). Share of people subscribing to video streaming services in Denmark from 1st quarter 2022 to 4th quarter 2023, by age [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1150641/share-of-video-on-demand-subscribers-in-denmark-quarterly-by-age/
Statistics Denmark. "Share of people subscribing to video streaming services in Denmark from 1st quarter 2022 to 4th quarter 2023, by age." Chart. March 14, 2024. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1150641/share-of-video-on-demand-subscribers-in-denmark-quarterly-by-age/
Statistics Denmark. (2024). Share of people subscribing to video streaming services in Denmark from 1st quarter 2022 to 4th quarter 2023, by age. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1150641/share-of-video-on-demand-subscribers-in-denmark-quarterly-by-age/
Statistics Denmark. "Share of People Subscribing to Video Streaming Services in Denmark from 1st Quarter 2022 to 4th Quarter 2023, by Age." Statista, Statista Inc., 14 Mar 2024, https://www.statista.com/statistics/1150641/share-of-video-on-demand-subscribers-in-denmark-quarterly-by-age/
Statistics Denmark, Share of people subscribing to video streaming services in Denmark from 1st quarter 2022 to 4th quarter 2023, by age Statista, https://www.statista.com/statistics/1150641/share-of-video-on-demand-subscribers-in-denmark-quarterly-by-age/ (last visited April 18, 2025)
Share of people subscribing to video streaming services in Denmark from 1st quarter 2022 to 4th quarter 2023, by age [Graph], Statistics Denmark, March 14, 2024. [Online]. Available: https://www.statista.com/statistics/1150641/share-of-video-on-demand-subscribers-in-denmark-quarterly-by-age/
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