As of 2019, VKontakte was the most employed social media platform in Russia for shopping online, with 65 percent of e-shoppers having bought something via that network over the past 12 months. A significant increase in the shoppers' share has been observed for Instagram from one period to another.
Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform
Characteristic
2018
2019
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Online shoppers who placed at least one order online over the last 12 months
Method of interview
Online survey
Supplementary notes
* The source specified that the study is being conducted every September since 2013. The respondents were distributed in the same way as the general population: taking into account the structure of internet users by gender, age, FD and city size. Data from Gfk panel and an online survey were used.
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Moyo Delo. Magazin. (March 22, 2020). Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/
Moyo Delo. Magazin. "Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform." Chart. March 22, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/
Moyo Delo. Magazin. (2020). Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/
Moyo Delo. Magazin. "Share of Users Shopping through Social Media Platforms in Russia in 2018 and 2019, by Platform." Statista, Statista Inc., 22 Mar 2020, https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/
Moyo Delo. Magazin, Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform Statista, https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/ (last visited July 22, 2024)
Share of users shopping through social media platforms in Russia in 2018 and 2019, by platform [Graph], Moyo Delo. Magazin, March 22, 2020. [Online]. Available: https://www.statista.com/statistics/1150630/russia-user-share-shopping-on-social-media-by-platform/
