In 2020, 88 percent of Black Americans stated that they expected brands to speak out publicly on systemic racism and racial injustice. This figure was 52 percent for White Americans.
Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
Supplementary notes
This question was phrased by the source as follows: "Do you believe that brands should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks?"
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Edelman. (June 7, 2020). Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/
Edelman. "Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race." Chart. June 7, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/
Edelman. (2020). Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/
Edelman. "Share of Consumers Who Expect Brands to Take a Stand on Racial Injustice in The United States in 2020, by Race." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/
Edelman, Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race Statista, https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/ (last visited November 23, 2024)
Share of consumers who expect brands to take a stand on racial injustice in the United States in 2020, by race [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150629/consumers-who-expect-brands-to-take-a-stand-on-racial-injustice-by-race-us/
