In 2020, 70 percent of Americans aged between 18 and 34 stated that they would purchase or boycott products based on a brand's response to racial injustice. This figure was 52 percent for people aged 55 and over.
Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
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Edelman. (June 7, 2020). Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/
Edelman. "Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age." Chart. June 7, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/
Edelman. (2020). Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/
Edelman. "Share of Consumers Who Buy or Boycott Products Based on a Brand's Response to Protests against Racial Injustice in The United States in 2020, by Age." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/
Edelman, Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age Statista, https://www.statista.com/statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/ (last visited December 26, 2024)
Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by age [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150622/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-age-us/
