In a 2019 survey analyzing the state of social media marketing among global schools, it was found that images and visuals were the most common content types used to market their institutions on social media networks. What is more, video content was also popular, with 89 percent of surveyed schools reporting usage of the channel in general, and 34 percent saying they used live video for social media marketing purposes.
Types of content used by schools in social media marketing worldwide in 2019
Characteristic
Share of schools
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The survey was conducted among predominantly non-government schools in the U.S., England, Canada, South Africa and Australia; 70% of schools surveyed were combined primary and secondary schools, and 55% of schools surveyed were co-ed.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
imageseven, & SchneiderB Media. (March 23, 2019). Types of content used by schools in social media marketing worldwide in 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/
imageseven, und SchneiderB Media. "Types of content used by schools in social media marketing worldwide in 2019." Chart. March 23, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/
imageseven, SchneiderB Media. (2019). Types of content used by schools in social media marketing worldwide in 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/
imageseven, and SchneiderB Media. "Types of Content Used by Schools in Social Media Marketing Worldwide in 2019." Statista, Statista Inc., 23 Mar 2019, https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/
imageseven & SchneiderB Media, Types of content used by schools in social media marketing worldwide in 2019 Statista, https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/ (last visited August 24, 2024)
Types of content used by schools in social media marketing worldwide in 2019 [Graph], imageseven, & SchneiderB Media, March 23, 2019. [Online]. Available: https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/