In a 2019 survey analyzing the state of social media marketing among global schools, it was found that images and visuals were the most common content types used to market their institutions on social media networks. What is more, video content was also popular, with 89 percent of surveyed schools reporting usage of the channel in general, and 34 percent saying they used live video for social media marketing purposes.
Types of content used by schools in social media marketing worldwide in 2019
The survey was conducted among predominantly non-government schools in the U.S., England, Canada, South Africa and Australia; 70% of schools surveyed were combined primary and secondary schools, and 55% of schools surveyed were co-ed.
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imageseven, & SchneiderB Media. (March 23, 2019). Types of content used by schools in social media marketing worldwide in 2019 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/
imageseven, und SchneiderB Media. "Types of content used by schools in social media marketing worldwide in 2019." Chart. March 23, 2019. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/
imageseven, SchneiderB Media. (2019). Types of content used by schools in social media marketing worldwide in 2019. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/
imageseven, and SchneiderB Media. "Types of Content Used by Schools in Social Media Marketing Worldwide in 2019." Statista, Statista Inc., 23 Mar 2019, https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/
imageseven & SchneiderB Media, Types of content used by schools in social media marketing worldwide in 2019 Statista, https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/ (last visited November 25, 2024)
Types of content used by schools in social media marketing worldwide in 2019 [Graph], imageseven, & SchneiderB Media, March 23, 2019. [Online]. Available: https://www.statista.com/statistics/1150617/content-social-media-marketing-schools-worldwide/
