In 2020, 78 percent of Democrats stated that they would purchase or boycott products based on a brand's response to racial injustice. This figure was 43 percent for Republicans.
Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by party
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Edelman. (June 7, 2020). Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by party [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1150611/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-party-us/
Edelman. "Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by party." Chart. June 7, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1150611/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-party-us/
Edelman. (2020). Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by party. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1150611/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-party-us/
Edelman. "Share of Consumers Who Buy or Boycott Products Based on a Brand's Response to Protests against Racial Injustice in The United States in 2020, by Party." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150611/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-party-us/
Edelman, Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by party Statista, https://www.statista.com/statistics/1150611/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-party-us/ (last visited December 22, 2024)
Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by party [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150611/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-party-us/
