U.S. consumers buying products based on brand's response to racial injustice 2020

Published by
Emma Bedford,
Aug 19, 2020
In 2020, 78 percent of Democrats stated that they would purchase or boycott products based on a brand's response to racial injustice. This figure was 43 percent for Republicans.

Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by party

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Release date

June 2020

Region

United States

Survey time period

June 5 to 7, 2020

Number of respondents

2,000+

Age group

18 years and older

Special properties

All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.

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