In 2020, 80 percent of Black consumers in United States stated that they would purchase or boycott products based on a brand's response to racial injustice.
Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by race
All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
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Edelman. (June 7, 2020). Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by race [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1150607/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-race-us/
Edelman. "Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by race." Chart. June 7, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1150607/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-race-us/
Edelman. (2020). Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by race. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1150607/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-race-us/
Edelman. "Share of Consumers Who Buy or Boycott Products Based on a Brand's Response to Protests against Racial Injustice in The United States in 2020, by Race." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150607/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-race-us/
Edelman, Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by race Statista, https://www.statista.com/statistics/1150607/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-race-us/ (last visited December 21, 2024)
Share of consumers who buy or boycott products based on a brand's response to protests against racial injustice in the United States in 2020, by race [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150607/consumers-buying-products-based-on-brands-response-to-racial-injustice-by-race-us/
