In 2019 a survey of schools worldwide reported which forms of paid social media they regularly used. Facebook was the most prominent, with 82 percent of surveyed schools reporting usage of paid ads on the social platform. Google and Instagram ads followed, with 39 and 36 percent indicating usage of these paid channels for marketing purposes. At the same time, however, 16 percent of school stated they were not using paid advertising.
Paid social media platforms used by schools for marketing purposes worldwide in 2019
The survey was conducted among predominantly non-government schools in the U.S., England, Canada, South Africa and Australia; 70% of schools surveyed were combined primary and secondary schools, and 55% of schools surveyed were co-ed.
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imageseven, & SchneiderB Media. (March 23, 2019). Paid social media platforms used by schools for marketing purposes worldwide in 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1150592/paid-social-media-platforms-used-marketing-schools-worldwide/
imageseven, und SchneiderB Media. "Paid social media platforms used by schools for marketing purposes worldwide in 2019." Chart. March 23, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1150592/paid-social-media-platforms-used-marketing-schools-worldwide/
imageseven, SchneiderB Media. (2019). Paid social media platforms used by schools for marketing purposes worldwide in 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1150592/paid-social-media-platforms-used-marketing-schools-worldwide/
imageseven, and SchneiderB Media. "Paid Social Media Platforms Used by Schools for Marketing Purposes Worldwide in 2019." Statista, Statista Inc., 23 Mar 2019, https://www.statista.com/statistics/1150592/paid-social-media-platforms-used-marketing-schools-worldwide/
imageseven & SchneiderB Media, Paid social media platforms used by schools for marketing purposes worldwide in 2019 Statista, https://www.statista.com/statistics/1150592/paid-social-media-platforms-used-marketing-schools-worldwide/ (last visited December 22, 2024)
Paid social media platforms used by schools for marketing purposes worldwide in 2019 [Graph], imageseven, & SchneiderB Media, March 23, 2019. [Online]. Available: https://www.statista.com/statistics/1150592/paid-social-media-platforms-used-marketing-schools-worldwide/
