U.S. consumers buying products based on a brand's social stance 2019, by race

Share of consumers buying products based on a brand's stand on societal issues in the United States in 2019, by race*

CharacteristicShare of respondents
White 58%
Latinx 59%
Black 68%
Created with Highcharts 7.2.2Share of respondents58%58%59%59%68%68%WhiteLatinxBlack
0%10%20%30%40%50%60%70%80%
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Source

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Release date

June 2020

Region

United States

Survey time period

2019

Number of respondents

2,000 respondents

Age group

18 years and older

Supplementary notes

*Asian American population has too low of a base size to report out.
2019 Edelman Trust Barometer Special Report: In Brands We Trust? Mobile Survey. Belief-driven buying segments. U.S. and among Non-Hispanic White, Black, and Latinx populations.

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