A survey of global schools conducted in 2019 found that Facebook was the most popular social media platform for school marketing, with 93 percent of surveyed educational institutions worldwide using the site for marketing purposes. Instagram, Twitter and YouTube were also popular channels, with over 50 percent of schools reporting usage of these platforms over the last 12 months before the survey.
Social media platforms used by schools for marketing purposes worldwide in 2019
The survey was conducted among predominantly non-government schools in the U.S., England, Canada, South Africa and Australia; 70% of schools surveyed were combined primary and secondary schools, and 55% of schools surveyed were co-ed.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
imageseven, & SchneiderB Media. (March 23, 2019). Social media platforms used by schools for marketing purposes worldwide in 2019 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1150578/social-media-platforms-used-marketing-schools-worldwide/
imageseven, und SchneiderB Media. "Social media platforms used by schools for marketing purposes worldwide in 2019." Chart. March 23, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1150578/social-media-platforms-used-marketing-schools-worldwide/
imageseven, SchneiderB Media. (2019). Social media platforms used by schools for marketing purposes worldwide in 2019. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1150578/social-media-platforms-used-marketing-schools-worldwide/
imageseven, and SchneiderB Media. "Social Media Platforms Used by Schools for Marketing Purposes Worldwide in 2019." Statista, Statista Inc., 23 Mar 2019, https://www.statista.com/statistics/1150578/social-media-platforms-used-marketing-schools-worldwide/
imageseven & SchneiderB Media, Social media platforms used by schools for marketing purposes worldwide in 2019 Statista, https://www.statista.com/statistics/1150578/social-media-platforms-used-marketing-schools-worldwide/ (last visited December 30, 2024)
Social media platforms used by schools for marketing purposes worldwide in 2019 [Graph], imageseven, & SchneiderB Media, March 23, 2019. [Online]. Available: https://www.statista.com/statistics/1150578/social-media-platforms-used-marketing-schools-worldwide/
