In 2019, 60 percent of consumers in United States stated that their purchases were influenced by the brand's stand on societal issues. That figure was 47 percent in 2017.
Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019
2018 Edelman Earned Brand. Belief-driven buying segments. U.S. Belief-driven buyers choose, switch, avoid or boycott a brand based on its stand on societal issues.
*2019 Edelman Trust Barometer Special Report: In Brands We Trust? Mobile Survey. Belief-driven buying segments. U.S. and among Non-Hispanic White, Black, and Latinx populations.
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Edelman. (June 7, 2020). Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/
Edelman. "Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019." Chart. June 7, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/
Edelman. (2020). Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/
Edelman. "Share of Consumers Buying Products Based on a Brand's Stand on Societal Issues in The United States from 2017 to 2019." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/
Edelman, Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019 Statista, https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/ (last visited December 21, 2024)
Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019 [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/
