U.S. consumers who buy products based on a brand's stand on societal issues 2017-2019

Published by
Emma Bedford,
Aug 19, 2020
In 2019, 60 percent of consumers in United States stated that their purchases were influenced by the brand's stand on societal issues. That figure was 47 percent in 2017.

Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019

Loading statistic...

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

June 2020

Region

United States

Survey time period

2017 to 2019

Number of respondents

2,000 respondents

Supplementary notes

2018 Edelman Earned Brand. Belief-driven buying segments. U.S. Belief-driven buyers choose, switch, avoid or boycott a brand based on its stand on societal issues.
*2019 Edelman Trust Barometer Special Report: In Brands We Trust? Mobile Survey. Belief-driven buying segments. U.S. and among Non-Hispanic White, Black, and Latinx populations.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Beliefs and faith in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Beliefs and faith in the United States

Faith and spiritualism

8

Evolution v creation

3

Morals

8

Superstition

3

Conspiracy theories

8

Further related statistics

4

Further Content: You might find this interesting as well

Statistics

Topics

The BibleReligion in IndiaIslam in the UKWorld Religions History of the Jewish people
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu