A survey from 2019 found that 92 percent of schools worldwide considered that using social media for marketing purposes helped increase the exposure of their school. Other benefits included increased traffic, with 72 percent of participating schools stating this as an advantage, as well as developing loyal fan base, as per 66 percent of respondents.
Leading benefits of using social media marketing according to schools worldwide in 2019
The survey was conducted among predominantly non-government schools in the U.S., England, Canada, South Africa and Australia; 70% of schools surveyed were combined primary and secondary schools, and 55% of schools surveyed were co-ed.
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imageseven, & SchneiderB Media. (March 23, 2019). Leading benefits of using social media marketing according to schools worldwide in 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1150550/benefits-using-social-media-school-marketing-worldwide/
imageseven, und SchneiderB Media. "Leading benefits of using social media marketing according to schools worldwide in 2019." Chart. March 23, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1150550/benefits-using-social-media-school-marketing-worldwide/
imageseven, SchneiderB Media. (2019). Leading benefits of using social media marketing according to schools worldwide in 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1150550/benefits-using-social-media-school-marketing-worldwide/
imageseven, and SchneiderB Media. "Leading Benefits of Using Social Media Marketing According to Schools Worldwide in 2019." Statista, Statista Inc., 23 Mar 2019, https://www.statista.com/statistics/1150550/benefits-using-social-media-school-marketing-worldwide/
imageseven & SchneiderB Media, Leading benefits of using social media marketing according to schools worldwide in 2019 Statista, https://www.statista.com/statistics/1150550/benefits-using-social-media-school-marketing-worldwide/ (last visited December 22, 2024)
Leading benefits of using social media marketing according to schools worldwide in 2019 [Graph], imageseven, & SchneiderB Media, March 23, 2019. [Online]. Available: https://www.statista.com/statistics/1150550/benefits-using-social-media-school-marketing-worldwide/
