Negative experiences of B2B companies related to CRM in Poland 2018

Published by
Adriana Sas,
Dec 7, 2022
In 2018, nearly six out of 10 B2B companies in Poland indicated that the most problematic experience in working with CRM was filling in information - an activity that, in effect, consumed a lot of time and energy. Four out of ten companies also pointed to the lack of flexibility of the tool.

Negative experiences of B2B companies related to customer relationship management (CRM) in Poland in 2018

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Release date

March 2019

Region

Poland

Survey time period

2018

Number of respondents

308*

Special properties

B2B market representatives who make company purchases or understand the purchasing process

Supplementary notes

* 308 companies, of which 184 were suppliers and 124 buyers

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